Consumer behaviour has been a specialised sector in doctoral studies of Marketing Management. Acquiring PhD in consumer behaviour opens up many career opportunities; one can go for university teaching and research positions at market research firms. Also, business marketers hire market researchers who help in developing ways for the more efficient utilisation of resources of marketing and management problems in a more effective manner.
But pursuing PhD in consumer behavior is not easy and the problem begins from the very start; the topic selection for the research. Topic is the basic and strong element on which you will construct your research upon, thus, your research topic must address to an investigative issue and express the clear purpose of research. As per our experts’ assertion, many researchers get stuck at the topic formulation for their research in consumer behavior since it has many complex dimensions such as consumerism, demographic factors, and consumer psychographics etc.
Here are provided a few PhD topics in Consumer Behaviour suggested by our marketing management experts:
These topics can make your hunt for the most suitable research topic easier and get you on the right track. Our experts in consumer research can help you narrow down your interest area and produce a well-defined PhD research topic. We offer unique, original, and effective research topic to each of our clients to conduct their research. For more information, contact us at helpforphd@thesisindia.in.